What Apple should have done with its US$100 billion stash of cash

    2012/03/20

NSFW    ***

Steve Jobs must be spinning in his grave. Flush with US$100 billion in cash, Apple has announced its first dividend since 1995. The Cupertino, California based company announced on Monday that it will pay $2.65 per share to its stockholders.

That's nice, but watch this animation to see what we think Apple should have done with its US$100 billion. Apple never paid a dividend during Steve Jobs' second stint as CEO, which began in 1997.

That year, Apple was supposedly on the verge of bankruptcy and accepted a $150 million investment from Microsoft. Microsoft once had a lot of cash — US$60 billion. But Microsoft doled out US$32 billion on a dividend in 2004 and its share price has barely budged since.
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