Maker's Mark, a bourbon whiskey drink distilled by Bean, Inc., will stay at a 90-proof level. The company initially revealed plans to drop down to 84-proof, due to predicted supply shortages, but later reversed their announcement after the harsh reaction of customers.
In recent years the US has experienced a bourbon boom, but the rise in the popularity of bourbon has caused a supply shortage over at Maker's Mark. Because Maker's Mark is typically aged from five to six years, the company decided to come up with a quicker solution to its problem.
After announcing its decision to lower the alcohol content of its whiskey from 90-proof to 84-proof, Maker's Mark fans lost their sh**.Oh Maker's Mark, you should've been more discreet. No one would've noticed! Now Maker's has been forced into an embarrassing U-turn.