LOS ANGELES — Kim Kardashian has decided to trademark the name "Kimono" for some new underwear line—only one problem, just ask the Japanese.
On Tuesday, Kim dropped a load on Instagram to announce the new shapewear line blurting out, "finally I can share with you guys this project that I have been developing for the last year. I've been passionate about this for 15 years. Kimono is my take on shapewear and solutions for women that actually work."
It's a shame at 38 years of age, Kardashian isn't aware that words have meanings. Apparently, none of the people around her do either.
Kimonos are traditional loose long-sleeved robes typically tied with a sash that only date back to 15th Century Japan.
According to the BBC, they are considered the national dress of Japan and are now mostly worn during special occasions.
According to the L.A. Times, the human butt also filed trademarks for "Kimono Body," "Kimono Intimates," and "Kimono World."
There was immediate backlash from people that understand words and from quite a few Japanese people, hence the hilarious hashtag—KimOhNo.