EOS lip balm users claim celebrity-endorsed beauty product messed up their mouths

Consumers are suing the maker of EOS lip balm in a class action lawsuit filed in Los Angeles on Tuesday, alleging the balm — endorsed by celebrities including Britney Spears, Kim Kardashian and Taylor Swift — causes rashes, dryness, bleeding, blistering and cracking to lips.

    2016/01/13

NSFW    Celebrity Shorts

LOS ANGELES — It's the name on everybody's lips: The lip balm that came out of nowhere to become one of America's favorite beauty products.

But some unhappy customers claim EOS lip balm should come with a health warning.

A Los Angeles woman named Rachael Cronin filed a class-action suit against the company on Tuesday, TMZ reported.

The suit alleges the balm has caused rashes, dryness, bleeding, blistering and cracking to lips, and loss of skin pigmentation to thousands of consumers.

EOS pays for endorsements from Britney Spears, Kim Kardashian, Taylor Swift and Miley Cyrus.

Along with its rainbow of colors and a round design that's easy to find in women's handbags, the lawsuit alleges these celebrity endorsements have helped create a viral marketing buzz around the balm, making consumers believe it is a product they "cannot live without."

The lawsuit demands damages for affected consumers, and asks EOS to put a warning on its products.
Rachael Cronin claims that using EOS lip balm messed up her face. VIA GERAGOS
Rachael Cronin claims that using EOS lip balm messed up her face. VIA GERAGOS
EOS lip balm is endorsed by celebrities including Britney Spears and Kim Kardashian. FACEBOOK / BRITNEY SPEARS, TWITTER / KIM KARDASHIAN WEST
EOS lip balm is endorsed by celebrities including Britney Spears and Kim Kardashian. FACEBOOK / BRITNEY SPEARS, TWITTER / KIM KARDASHIAN WEST
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