Burger King uses moldy Whopper to promote its signature product

Burger King is promoting the 'beauty of no artificial preservatives' with its new moldy burger ad.

    2020/02/24

NSFW    U.S. — Hungry?

Burger King is promoting the 'beauty of no artificial preservatives' with its new moldy burger ad.

The ad begins with someone making a fresh burger to the sound of Dinah Washington's song 'What Difference A Day Makes', and then uses a time-lapse showing it rotting over 34 days.

The fast-food juggernaut says the campaign is highlighting its decision to remove artificial preservatives from the product.

On Burger King's Twitter account they said: "The beauty of real food is that it gets ugly."

It plans to get rid of preservatives from the burger served in all of its restaurants this year.
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