LOS ANGELES — It's the name on everybody's lips: The lip balm that came out of nowhere to become one of America's favorite beauty products.
But some unhappy customers claim EOS lip balm should come with a health warning.
A Los Angeles woman named Rachael Cronin filed a class-action suit against the company on Tuesday, TMZ reported.
The suit alleges the balm has caused rashes, dryness, bleeding, blistering and cracking to lips, and loss of skin pigmentation to thousands of consumers.
EOS pays for endorsements from Britney Spears, Kim Kardashian, Taylor Swift and Miley Cyrus.
Along with its rainbow of colors and a round design that's easy to find in women's handbags, the lawsuit alleges these celebrity endorsements have helped create a viral marketing buzz around the balm, making consumers believe it is a product they "cannot live without."
The lawsuit demands damages for affected consumers, and asks EOS to put a warning on its products.